Video Q&A: How Do I Learn Internet Marketing?

I would have to disagree with that book, I like it and have it, But I tend to like Howie Jacobson’s Book “Adwords for Dummies” more. He even has updated chapters on his web site. Same Format as the book. Also O’relly publishers have good books as well. I also enjoy your videos as well and have learn quite a bit from you. Hopefully I’ll be successful one Day. Thanks for the video, dude.

Oh My question.
I have recently come across a keyword match option that is new to me. I have not seen it in any of the books I have bought and discovery it by reviewing the Adwords Support Site. Its “embedded match” option. With a format like this -[keyword] . Have you used this option and what do you think of it? Thanks